In Trader Joe’s Adventure, Lewis outlines the unlikely success story of Trader Joe’s, a chain of grocery stores which offers gourmet food and beverages at moderate prices. Since the chain’s inception in the 1970s, Trader Joe’s has steadily grown a loyal, almost cult-like following due to its ability to differentiate itself from competitors. Lewis analyzes the various factors that have contributed to this success, from maintaining a strong business philosophy and corporate culture to knowing the customer and placing the utmost importance on employee satisfaction. Each chapter focuses on a different innovative strategy used by Trader Joe’s to keep customers coming back. This is an entertaining look into a wildly successful business model.
Previewed by Rosie Hanneke. Click here to read the book.
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